FiTown

Stuck in the cycle of Work, Eat, Sleep, Repeat

Fueled by the rise of technology, our increasingly sedentary lifestyle is making it harder for people to stay motivated and prioritize their health. With more time spent on screens, maintaining regular physical activity has become a pressing challenge.

How can I stay motivated to work on my fitness goals and become a better version of myself?

(Responses from over 80 adolescents trying to get into exercising revealed a common struggle to stay active and accountable amidst the demands of school, work, and other responsibilities.

Needs and Motivations

As a busy young adult in my mid-20s, I want to...

- Start my workout easily, no matter the time of day.

- Have access to workout options that require minimal equipment and can be done anywhere.

- Stay motivated through support and interaction with a like-minded community.

Introducing FiTown

An app that would not only track progress but also offer rewards, challenges, and visual achievements, making the fitness journey tangible and rewarding.

Progress Tracker

Personalized Workout Insights

Monitor your achievements and see your fitness journey unfold with detailed insights.

Flexible Workout Options

Work Out The Way You Want

Choose from a variety of workout types, including cardio, strength training, or set your own custom workout timer, giving you the freedom to exercise your way.

Social SHaring

FiTown Stories

Share your workout accomplishments and milestones with your friends and community to stay motivated.

Gamification

Watch your FiTown grow alongside your real-life progress

Every workout earns you coins that you can use to build and customize your own virtual town. As you hit your fitness goals, watch your town expand and thrive, creating a fun and motivating way to visualize your progress and achievements.

Breaking traditional fitness boundaries and interconnecting communities across the globe.

By blending competition, collaboration, and community, it turns individual fitness journeys into collective triumphs, fostering unity and shared purpose. As FiTown expands globally, it has the potential to connect diverse communities, breaking down barriers and creating a worldwide network of support and motivation.