L'Oréal
The Future of Fragrance Shopping
Scentiment — a fragrance discovery app designed to help you find scents that match your identity, based on emotions and occasions.
Team
Amber Louie, Jazzy Rao, Tiffany Huang
My Role
Product Designer
Videographer
Timeline
JAN - MAR 2025
How are you currently finding the perfect scent for yourself?
"It smells nice" or "I don’t like this one."
65% struggle to find scents that truly resonate with their personal experiences
The absence of personalization and memory recall results in a fragmented and frustrating shopping experience.
60%
prefer online fragrances shopping due to discomfort with in-store experiences
2%
Recurring Users
17s
Average Time Spent
HMW redefine fragrance as a ritual of self-expression by making online discovery intuitive, personal, and immersive—bridging the gap between scent, identity, and routine?
JOURNEY MAPPING
Many approaches were considered to improve the fragrance shopping experience, but ultimately focused on Smart Search—an AI-driven feature designed to make scent discovery seamless and personal. This solution tackles the challenge of connecting fragrance to emotion, identity, and occasion, making selection more intuitive.
Imagine finding your perfect scent was as easy as describing how you feel or where you’re going?…
Introducing AI-Powered Fragrance Discovery
Smart Search Bar
type "I'm feeling..." or “I’m going to” and receive scent recommendations
Scent Memory Tracker
Users can save their favorite scents, linking them to specific experiences and emotions.
Sustainability Store Locator
Maps refill and recycle stations.
KPIs
Engagement Rate → View to Action → Retention Rate
70% of users engage with Smart Search within their first session
Track the number of searches per user session.
40% of users add a fragrance to their wishlist or make a purchase
Measure the percentage of users who take action after receiving recommendations.
50% of users return within 30 days to explore new scents
Monitor returning users who engage with features like scent memory tracking or refill stations.
Meet the Team!
