Transform your Workouts into Rewarding Adventures
A gamified fitness app designed to inspire and motivate a healthier lifestyle.
Stuck in the cycle of Work, Eat, Sleep, Repeat
Fueled by the rise of technology, our addiction to screens is making it harder for people to find the motivation to work out. We get glued to our phones instead of getting up and moving, turning fitness into a challenge rather than a priority.
How can I stay motivated to work on my fitness goals and become a better version of myself?
(Responses from over 80 adolescents trying to get into exercising revealed a common struggle to stay active and accountable amidst the demands of school, work, and other responsibilities.
NEEDS & MOTIVATIONS
As a busy young adult in my mid-20s, I want to...
- Start my workout easily, no matter the time of day.
- Have access to workout options that require minimal equipment and can be done anywhere.
- Stay motivated through support and interaction with a like-minded community.
Introducing FiTown
An app that would not only track progress but also offer rewards, challenges, and visual achievements, making the fitness journey tangible and rewarding.